Account Executive, Education

  • Okemos, MI
  • Full Time
  • Advertising Sales

Why You’ll Love Working Here:

Working at TechSmith gives you a chance to hone your skills in an open, collaborative, and innovative environment where you can be excited to come into work every single day.  

We are a technological melting pot, comprised of nearly 250 uniquely skilled human beings that will continue to stretch your comfort zone – but in a good way. And speaking of comfort, who doesn’t love to show up to work in jeans, eat free snacks, and drink free pop?  

With great products and great people behind them, we are always looking for passionate, fun, and, hard working individuals who truly enjoy coming to work and doing what they love. Sounds like you? We’d love to chat.  

Position Overview:  

As a key member of the Education Sales Team, the Account Executive (AE) will focus on selling TechSmith Relay and other TechSmith SaaS solutions to the US higher education market.  The AE works closely with our Education Sales Team to help create awareness and drive adoption of this technology to directly impact student learning and help higher education institutions reach their goals for active, blended and e-learning.

The AE will operate in an assigned sales region with a primary focus on driving new logo TechSmith Relay sales to meet individual and team goals.  AE’s also have overall account responsibility and will quarterback the efforts of the full Education Sales Team to ensure renewal business is consistently achieved.  While a majority of the sales activities will be remote, a certain amount of travel (up to 30%) will be expected to client sites, conferences and team events.  This position can be remote or work out of the home office in Okemos, MI.

A successful AE is goal-oriented, self-motivated and able to function both independently and as part of a group. They must be positive, persuasive, enthusiastic, comfortable working with senior-level decision makers and passionate about higher education.


  • Create and execute territory plan to achieve personal and team goals
  • Achieve assigned sales targets in designated education markets by identifying and closing new sales opportunities and subscription renewals
  • Develop and implement sales strategies to cross-sell and upsell customers to increase TechSmith sales and product penetration within higher education customer accounts
  • Establish and manage key customer relationships with senior-level decision makers and influencers to gain strategic positioning within assigned accounts to maximize sales, references, etc.
  • Maintain current understanding of relevant issues impacting higher education (state technology initiatives, grant recipients, etc.)
  • Work with the Education Sales Team and customers to develop and communicate the TechSmith education solution value propositions and influence development of required collateral, messaging, social media, videos, etc.
  • Collaborate and communicate with other TechSmith teams (Marketing, Customer Success, etc.) to ensure sales align with our overall education vision and goals
  • Assist in the determination and execution of target trade shows and events
  • Provide accurate and detailed forecasts of identified and proposed opportunities
  • Effectively multi-task and excel in a fast-paced environment and work constructively as part of the Education Sales Team and Team TechSmith
  • Effectively utilize customer relationship management applications ( to track opportunities and create campaigns


  • Bachelor’s degree required
  • 2-5 years proven/quantifiable sales experience, preferably in the education technology segment
  • Experience selling SaaS solutions is a plus
  • Travel up to 30% may be required
  • Strong business acumen with a demonstrated knowledge of identifying customer needs, purchasing processes and deal timing
  • Proven aptitude for developing relationships with C-level and senior-level decision makers
  • Great attitude, strong organizational skills and a self-starter
  • Knowledge and experience with or other CRMs
  • Ability to demonstrate time management, prospecting skills, and knowledge of products (training provided)
  • Ability to complete individual goals as well as work in a team environment
  • Demonstrated ability to communicate using technical concepts
  • Energetic, driven and passionate about education
  • You must be legally authorized to work in the United States without an employer-sponsored petition for a visa, such as an H-1B visa. TechSmith does not intend to file any visa applications in connection with this opening.

Compensation and Perks:  

At TechSmith, we love our employees and are always looking for ways to reward outstanding performance. Our compensation is competitive and based on skills and experience. As a full-time employee you will receive the standard TechSmith benefits package including health insurance, paid time off, 401(k) program, etc. We offer you a unique and growing company culture where you can enjoy your work and advance your career. We wear jeans, drink free pop, and enjoy company-sponsored events. If this sounds like a place you would like to work, please submit your resume and cover letter along with your salary requirements. 

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